Sky Arts Sting

My first specialist brief has been given. I am to pretty much get involved with a student competition that Sky Arts has created which has been run in previous years.
The competition asks for a 20 second video which animates the word 'Arts', literally. This could be an animation which creates, fills or unveils the word 'Arts', and no limitation is given to the method in which i am to do this, only certain guidelines that class it eligible for entry.


The rules are as follows:

• It must 20 seconds and the word 'Arts' must be visible before 17 seconds.
• The word 'Arts' must be in the letterform provided by Sky Arts (basically their logo)
• It music include music. It is encouraged to use the music Sky Arts have made available, otherwise any other music must be originally composed. Don't want to get sued!
• The animation is to be produced in PAL High Definition, 1980x1080 aspect ratio and at 72 pixels/inch.

Here is a link to the brief from the original website, obviously holding more info:

http://projects.skycreative.tv/skyartsstings/brief.php#

The rest is up to me! Film making, cell drawing, digital animation, stop motion, and anything else of that sort is allowed. The motion graphic world is my oyster!

It is recommended to try to stay with the theme of Sky Arts, so here lies my first obstruction: I don't watch Sky Arts! Better get to some researching on their audience! However, i am looking forward to doing this, so wish me luck!