NEW PROJECT - ALIGHT

A new project has now started! In this project we are quite lucky to have been chosen by alight music nation to pretty much design their festival.
Firstly, let me explain what this festival is.
Alight is a festival which follows the olympics to its selected country every four years, and runs a 'cultural olympiad' based on the arts. It is in no way related to the olympics, other than it happens once every 4 years in the same country as it. So the fact it is happening in england, and even better, the fact it is going to be in Sheffield is very exciting! Literally a once in a lifetime opportunity!


The Alight festival has 3 events which run on Saturday 3rd March in Sheffield City Centre (so get yourselves there for it, it will only ever happen once!). These events are:
Alight Daylight: Runs in the daytime and features a variety of events in several locations such as the Winter Gardens and the Hubs. There will be dance, music and interactive events running throughout these locations.
Alight Twilight: Runs during the evening, and fortunately has nothing to do with the books/films. This is an event at the City Hall featuring over 500 performers, a mixture of music, theatre and dance. This will be a payed-for ticket event.
Alight Into The Night: Held at the Hubs starting after Twilight and runs into the early hours of the morning. This will be mainly a musical event, most probably with live bands.


So what have I been asked to do?
The students in my course have been chosen to design a large selection of event materials. We have been given six requests (which branch out quite broadly). These are:

• Alight Brand - A big request. Alight needs an identity, something which people look at and think 'that is the alight music festival'. This includes the logo, branding, colours, themes and much more. 
• Print - flyers, posters, brochures, souvenir programmes etc. Material which can be handed out and made available to the public to advertise the event. My first thought here is this: When somebody hands me a flyer in the city centre, I either refuse it, or if forced upon me, I throw it away, usually without paying much attention to it. Because of this, something special must be done if I am to choose this task.
• Projections -  Mainly for the Twilight event at the City Hall. There will be a screen available which needs projections to accompany the music in the show. This could be moving image or a sequence of still frames.
• Alight Artefact - A unique, one-off object which is used as a symbol of the festival, able to be carried and passed around and taken to key events in the city, similar to the idea of the olympic torch (but not a torch, or anything related to the olympics).
• Street Art - there will be a single location available for a piece if work which must relate to the Alight theme. Not much more information is given so far on this one.

We must design for at least one of these criteria, but if we choose so, more than one or even all can be applied for. This could be a pretty interesting project, and I am looking forward to getting a bit more info from the client about it to begin my research!